Francina Rashmi

I wear two hats. I am a Seasoned Writer and Full Stack Marketer. I help brands build a solid Brand Identity.

My Latest Work

My Services

I write and produce content for websites, social media, marketing collaterals, email marketing and presentations.

I am a Full-Stack Marketer who can execute end-to-end campaigns without compromising the quality of work. I have helped several businesses in different ways to position, promote and scale their brands.

Visit Jireh Strategics to know more about my services.

About Me

I am an Electronics and Communication Engineer who became a Seasoned Writer and Marketer. I have 6+ years of combined writing and marketing experience. I hold a Master's in Marketing and Data Analytics. I am a certified Digital Content Writer and creative writing specialist.

My Content + Marketing Journey
I had inborne writing skills. I wanted to understand the psychology behind content and how people perceive content. That is when I discovered Marketing and its impact. I soon understood Content writing and Marketing had always existed together but had not been spoken much about. Just imagine, How will marketing be without content? Is it possible?

With Marketing and Content Writing together - I was able to write the right content, for the right people, and show it at the right time and the right place. Now I have cracked the secret formula for a happy and exciting profession.

Featured Website Articles/Blogs

Here you can find the blogs that I have authored as a ghost writer for SAXON AI - an AI and data company

Photo by Pixabay on Pexels

Mitigating Risk and Maximizing Profitability: Integrating Credit Decisioning Models into the Lending Process.

Customers of the digitalization era prefer single-click or self-help services that can save time and make the process quicker and easier. Particularly customers of financial institutions who need credit expect a hassle-free and straightforward process that avoids hardships. On the contrary, the lending process is paper-heavy, time-consuming, and requires multiple reviews in the underwriting stage of the credit origination process. This can affect the customer relationship and lead to losing customers. A delayed response is a missed opportunity. What can financial institutions do better to improve customer experience and quicken their processes with better efficiencies to retain customers? Let's find out.
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Top Industry AI (Artificial Intelligence) trends of 2023

As we are approaching 2023, This is the best time to predict the industry AI trends of 2023 and be future-ready to cope up with the trend and demand. McKinsey reports that AI adoption continues to increase and 56% of companies use AI in at least one function, adding that AI has enabled enterprises to increase business efficiency and cut down costs to a greater extent.

Why it is critical to know the upcoming trend? It helps enterprises to analyze and fill in the gaps and brings awareness to the
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Best IDP solution for document processing - SAXON

In the knowledge mining series, here is the next blog to give you a comprehensive view of our IDP solution. In our previous blog, we discussed how knowledge mining uncovers the latent insights in the unstructured data.

You must be aware of Intelligent Document Processing (IDP) specifically if you process tons of documents every day. You might even be looking for a perfect IDP solution that can intelligently manage your loads of documents and helps you decrease the process cycle time and ramp up
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Why Intelligent invoice processing is a better option?

How does your company process invoice? Do you still process loads of invoices manually? What if we tell you we can reduce your invoice processing cost by 80%? Sounds good? Then, Intelligent invoice processing is all you need for better, faster, error-free and improved accuracy. Manual processing might work if you process fewer invoices but not on a large scale. Most businesses are shifting to completely digital. Intelligent invoice processing will give you an edge in processing invoices even whe
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The future is Hybrid app development

• By 2023, more than 50% of medium and large enterprises will use low-code/no-code for application development.
• By 2024, Low code application platforms will contribute more than 65% of app development.

As we are moving towards low code/no code application development, it is the best time to highlight how traditional app development lays the foundation, and low code/no code (LC/NC) is the topping. Here we have predicted the most sustainable way of application development. Read more to find ou
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Enhance Employee Experience (EX) with Microsoft Power Platform

Is employee experience a big deal? The covid- 19 pandemic has brought a shift in what employees focus on in a job and how they work. Moreover, employee experience has taken a front seat while compensation, growth, and other benefits have taken the back seats. Research shows that the employee experience directly impacts the employees’ productivity and their stay in the company. Gartner predicts that only 13% of employees are satisfied with their work.

Today’s workforce demands an employee-first
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Knowledge Mining for content extraction and understanding

In 2022, storing Big data is not a challenge anymore. Organizations today have a severe hidden gap in how they use their data. This gap arises in how enterprises utilize their unstructured data. This gap, when left unseen, will lead to inefficient cloud usage, missed business opportunities, poor decisions, and a threat to data compliance and governance.

Are you equipped to use your data effectively?

Can an organization be truly data-driven by utilizing just 10-15% of structured data?

Unfortun
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Multiple Clouds Strategy is The Future of Cloud Solutions

Cloud adoption has become evident in the last few years. A recent study shows that most organizations intend to migrate more than half of their data to the cloud, while the rest want to migrate all of their data to the cloud. Gartner predicts that multi-cloud strategies will significantly reduce vendor dependencies for almost 66% of organizations by 2024.

Should organizations store all their data on a single cloud?

Will multi-cloud be an advantage or a disaster?

Cloud infrastructure offers ma
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Can chatbots accelerate digital transformation in the workplace?

Now, more than ever is time for chatbots in digital transformation journey

Technology and its deployment in the workplace are progressing at a faster pace than ever before. Today, we can see the impact of digital adoption and digital transformation on every firm and its workforce. Any organization, regardless of size, is benefited from digital transformation.

As we are aware, Digital transformation is not a new topic. Organizations have been on the digital transformation mission for over three
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How to Simplify MDM on Cloud – A CDO’s Guide

The data on the cloud is ramping up, and it is high time that organizations approach the master data more strategically. As cloud usage has increased considerably over the last decade, organizations should prioritize certain factors before drafting their data management strategy to obtain the most out of the cloud infrastructure. While many factors are involved, a few critical factors include resource availability, data quality, effective data integration, scalable master data repository, and qu
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Overcome Patient Obstacles with Conversational AI

Chatbots are one of the brilliant inventions of humanity. Today, many organizations use chatbots to optimize customer support services and other operational processes. The recent AI improvements make chatbots understand the context of the interactions like humans do. We can say AI is making chatbots virtual humans.

How about healthcare? Can chatbots benefit the healthcare industry?

When we look into the healthcare industry, though there are apps for online consultation, the use of chatbots for
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Core capabilities of decision intelligence

Reports show that only 26.5 % of organizations are true data-driven, while for the rest, it still remains an aspiration. It has become a challenging task for businesses today to make data-driven business decisions due to the exponential increase of big data, siloed data, and technological gaps. The common reason being they are not armed with the right technology to get insights bridging data to decisions.

What is this gap? Will decision intelligence bridge this gap?

This increasing gap is betw
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NLP empowers human language understanding of machines

Have you started leveraging chatbots? If not, it is prime time to do it.

Today most websites and enterprises use chatbots for various purposes, and it offers them multiple benefits like cost advantage, saving on time, effort, and resources, 24/7 support, and much more. The chatbots that we have today can process and understand human languages and provide customized responses that enhance users’ experience and engagement. How can a machine understand human languages and emotions? If you are wond
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AI virtual Assistants and technologies involved

Every smartphone we use today has virtual assistants. We call them Cortana, Siri, Google Assistant, Alexa, and Bixby. They are your round-the-clock personal virtual assistants trained to take instructions, from making calls to ordering pizzas. We would have interacted with at least one enterprise virtual assistant by now.

These AI-powered personal assistants can generate personalized responses by accessing data from customer metadata, previous conversations, geolocation, knowledge base, and oth
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Benefits and Industry-specific and agnostic use cases of DI

Benefits and Use cases of Decision Intelligence

In the DI series, here is the third blog. In the previous blogs, we discussed why businesses need Decision Intelligence and the differences between BI and DI. Let’s look at some industry-specific use cases and the benefits of DI here. We recommend reading the blogs mentioned above to comprehend Decision Intelligence fully. Let’s get into the specifics.

Businesses now recognize the need to make high-quality decisions to maintain a presence in this
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How decision intelligence is different from BI?

Decision Intelligence has been receiving much buzz lately. McKinsey predicts that 70% of businesses will use decision intelligence in some form or the other by 2030. Gartner predicts Decision Intelligence as one of the top technology trends of 2022. Towards the end of this blog, you will understand why.

As big data and cloud computing adoption continue to skyrocket; organizations are more likely to be data-driven. With new challenges and staying competitive at the epicenter, organizations that
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Decision intelligence for AI-powered business decisions

Business intelligence cuts across all departments in an organization. The art of analytics available for a decision facilitator is now topped with the charm of decision intelligence. It is a latest trend in Business intelligence and is becoming an extended arm for decision-makers in formulating critical decisions.

On the flipside, organizations that make faster decisions are twice as likely to make high-quality decisions, as speed and the quality of decisions are interrelated.

Businesses shoul
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The Future of Data Engineering Services

Data engineering is the base for every successful data-driven company. All the activity we perform on the internet has data as the derivative. While there is a constant watch on how the field of data engineering is shaping up, there appears to be a grey spot in what the future holds.

Estimates show the world will have created and stored 200 Zettabytes of data by 2025. While few organizations are aware of the trends, there is a constant debate on the future of data engineering. What benefits an
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Microsoft Build 2022 - Latest Updates of Microsoft Power Platform

Microsoft is discovering the possibilities with low code. This year at Microsoft Build, they rolled out exciting features and capabilities to the Microsoft Power Platform. While many organizations continue to embrace the benefits of low code, these improvements and new features in the Microsoft Power Platform will be a win-win for enterprises too.

Power Apps has a new feature, the Express design. Nourished with AI capabilities and 675+ prebuilt connectors, express design can help anyone design

Infographics

Here you can find the infographics that I have authored for SAXON AI

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Onboardn for better employee experience

Organizations are evolving rapidly to facilitate the increasing expectations of Gen Z employees, which has led to the birth of the Employee Experience (EX). Personalization has become the new flavor in almost everything. Employees feel the need for a more personalized experience at the workplace, which has forced organizations to focus on providing a more intricate experience.

Research shows that providing a good employee experience, organizations could achieve better customer satisfaction and
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Why you must leverage power apps for manufacturing?

In traditional manufacturing, the product and the customers were at the end of the manufacturing journey. Today, manufacturers have shifted their focus on the customers and the product by bringing them to the center of the value chain. They are rethinking business models and engineering products that go beyond just function and provide added value to customers. This shift requires a fundamental reconstruction of the manufacturing value chain, product design, engineering, and supply chain.

Power

Guest blogs

Here you can find the guest blogs that I have authored for SAXON AI

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Address the digital and physical divide with Data engineering

If organizations can address the digital-physical divide on data, they will reap more than they can imagine. But first, why should organizations bridge this gap?

Organizations are well aware of the effects of data silos and manual consolidation of data. The digital-physical divide on data causes virtual data silos and inconsistencies among operational processes that many organizations fail to address. Now that organizations are progressing toward digitalization; it has become indispensable for
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How to get the most out of your data?

Data is the centerpiece of any industry. Today everything is about data. Organizations are dealing with big data, both structured and unstructured. Gartner estimates that only 18% of organizations take advantage of unstructured data, and 82% of organizations find it impossible to manage and get the value out of unstructured data. Organizations believe unstructured data has no value to add, but it is a hidden gem that can benefit you more when you approach it appropriately. Organizations should f
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Low-Code Accelerates Digital Transformation

With the rising automation needs and users’ attention to innovation, Organizations are looking for new techniques to gain a leading edge. Businesses are uncovering the possibilities with low code platforms. After the Covid-19 pandemic, abounding businesses are leveraging the low-code solutions as the time to build is less and easy to adapt. According to Gartner, by 2024, 65% of the application development will emerge through low code solutions solving productivity concerns, skill and time constr
Aasma - News, Technology, Business, Health, Finance, Travel etc. •

Trends that a Modern Data Engineer Should know

It is indispensable for every data engineer to keep up with the trend to thrive in the data engineering world. As the need to extract every bit of information from the data has increased, data engineering is ever booming. Every organization is looking for a data engineer who can reduce the complexity of the operational processes and help them achieve business growth. Here are the booming aspects a modern data engineer should concentrate on to stay ahead of the queue.

It is high time we start tr

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My Skills

-Marketing Content Writing / Copywriting
-Search Engine Optimization
-Social media content creation
-Infographic content and designing
-Scripts for AVs and Promotional videos
-Website content - landing pages, blogs, case studies, use cases, and e-books.
-Newsletters and magazine content creation and designing
-Product descriptions, and email sequences for marketing campaigns
-Familiar Web Analytics tools - SEMrush, Ahrefs, Google Analytics, Moz.
-Familiar with designing tools - Canva, Figma, Adobe Creative Suite.
-Hands-on experience in Content Management Systems -  WordPress, Wix, and Medium.
- Visual Analytics tools - Tableau, Power BI and SAS Viya
- SAS Enterprise Miner
- Programming languages - R and SQL
- Email Marketing Automation